The headline rings on Fast Company: “Jamba Juice to McDonald’s: You Selling Smoothies is Just as Crazy as Us Blending Cheeseburgers.” Ooh, fast food call out. What is really funny is that Jamba Juice thinks they are healthy, and we are pretty damn sure that fast food smoothies are not that healthy. It may SEEM healthy, but whatever yogurt, non-organic fruit and juice they use cannot be good on a day to day basis. Good for hangover yes, but not posed as “health food.” And McDonald’s…. well, why even bring it up.
So, okay, McDonald’s tried to push into Jamba Juice’s market share by starting to make smoothies… crappy, toxic smoothies. The SF-based Jamba reacted, “by launching a new drink called the Cheeseburger Chill, described in a press release as ‘beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection’.”
They even made a commercial.
So Jamba Juice calls out McDonald’s makes a fake commercial, and the battle is on. But really, its a battle of not really healthy versus really not healthy.
Read more here.
Jamba Juice and McDonald’s: A beef over smoothies… is a post from: The Citrus Report | Art, Culture, News, Graffiti, Music, Street Art, Clothing, Politics, Reviews
